Free Snap promotion packet template
Structured around Snap's product-driven mindset framework. Covers every section your manager needs. Enter your email and it's yours in 30 seconds.
Snap runs annual performance reviews with promotions decided through calibration sessions.
No spam. No account. Just a template that works.
What's in the Snap template
Every section maps to what Snap actually evaluates. Prompts and examples included so you know exactly what to write.
Executive Summary
A concise overview of your promotion case at Snap: who you are, your current level, what you've achieved, and why you're ready.
Key Metrics
Your top 6-8 quantified achievements in a scannable format. Revenue, users, efficiency gains, cost savings. The first thing reviewers read.
Innovation & Craft
Demonstrate creative, innovative approaches to solving complex problems
Impact & Results
Show sustained impact at the scope expected at the next level
Cross-team Influence
Provide evidence of cross-functional collaboration and team elevation
Key Evidence
Document measurable outcomes tied to product and user growth
Why this template works
Snap's culture prizes innovation and creative thinking. Promotion cases should highlight moments where you pushed boundaries, shipped something novel, or found creative solutions to hard problems rather than following well-trodden paths.
Snap runs annual performance reviews with promotion calibrations. Managers present cases in calibration sessions, and promotions are decided based on sustained performance at the next level.
Snap defines itself as a camera company. Whatever your role, your promotion case benefits from showing product awareness - how your work contributed to the core user experience, AR innovation, or platform growth.
Works for every level transition at Snap
Don't want to fill it in manually?
The template takes 4-6 hours to complete by hand.
GetPromoted fills it in for you in 10 minutes, through a guided conversation that extracts your best work.
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